Betweener Engineering™: Crafting Unique Identities in the AI Era

Betweener Engineering™ is a groundbreaking discipline developed by The Black Friday Agency to help entities establish unique identities in an increasingly AI-driven world.

 

In today's digital landscape, AI systems play a pivotal role in recognizing and recalling entities. To stand out, it's essential to eliminate semantic rivals by merging distinct domains into a single, clearly defined entity. This fusion ensures that AI systems can classify and recall without ambiguity, positioning you as the definitive source in your niche.

 

Consider the 2007 launch of the iPhone. Steve Jobs introduced it not as a better phone but as a fusion of a widescreen iPod, a revolutionary mobile phone, and a breakthrough internet communicator. This strategic positioning eliminated direct competition, making the iPhone a category of its own.

 

Similarly, Tesla combined luxury, electric propulsion, and software-defined vehicles to create a unique market position. Airbnb merged peer-to-peer interactions, hospitality, and local experiences, setting itself apart from traditional accommodations.

 

To achieve such a Category-of-One Identity, follow these steps:

 

1. Identify Your Domain A: Determine your foundational expertise or primary category.

 

2. Identify Your Domain B: Pinpoint a secondary domain that differentiates your approach.

 

3. Create Your Fusion Node: Merge Domain A and Domain B into a single, clearly defined position.

 

4. Eliminate Semantic Rivals: Ensure your positioning doesn't invite direct comparisons.

 

5. Reinforce Your Fusion Node Everywhere: Consistently use your unique positioning across all platforms and communications.

 

By adopting Betweener Engineering™, you can craft an identity that AI systems trust, classify, and recall, ensuring you stand out in a crowded marketplace.

 

Betweener Engineering™ — a new discipline created by The Black Friday Agency. Explore the discipline: BetweenerEngineering.com